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‘Fashion’ and ‘Technology’, these are the terms that everyone is aware of. Even a lay man can differentiate and define both Fashion and Technology separately. But what about ‘Fashion Technology’? ‘Fashion Technology’ is the term I came across first when I had decided to enroll in a course by the National Institute of Fashion Technology (NIFT), New Delhi. My perception about the term - ‘Fashion Technology’ before joining the college and after I joined it was totally different , but still I had no idea what it is gonna be in real.

I always thought what relation do Fashion and Technology have. I burned a lot of the precious fuel in my head but couldn’t find out any answer that could not satisfy my quest. But after the Induction Program and a series of seminars I started to get a bit of the thing. I started with the understanding that what ever is thought to make in fashion requires some or other form of technology to convert it into a tangible form. That is where technology comes in with fashion i.e when you require to convert the idea into an object.

Fashion shows are the best way to showcase a fashion designer’s collections to a select audience that appreciates the beuty and utility of their designs. This also gives them the required publicity so that a larger market base can be attracted. But what is the purpose of fashion shows in colleges ??

I can understand the utility of fashion shows in a Fashion Design institute, where the student designers design some original dresses and some copied from the fashion design fraternity around the world. But the fashion shows in the colleges that are no where related to fashion seems to be a joke. It is not only a joke in the sense of a general college organizing a fashion show but also in the type and quality of designs and clothing that are used on the ramp. The models used — i can’t withstand the ugliness of the show. They are the commoners whom you won’t take a look even if they came in the most glamorous looks they could afford.

Fashion shows incolleges is just a mindgame where in the students think this is what a fashion show sould be like and don’t get a even a glimpse of the real thing.

Today I am going to write about Fashion and Fashion Technology. First of all let us ask ourselves - What is Fashion. Now a days the word fashion is being used more frequently than ever. Fashion is a vague term used now a days to describe anything that a person may wear or do that is not done by others before. Previously fashion was used only to describe clothing or anything that was used for covering the body. But now the span of fashion has included everything that comes in use by human beings be it garments or latest mobile phones. Fashion now encompasses everything. Previously clothing used to be the main object to show oneself fashionable, but now the pattern and trend has changed to a great degree. Now I-Pods take the priority place for the youngsters to decide if someone is fashionable enough or not.
This means technology is making inroads into the area which was earlier the domain of fashion, mainly apparel. But is that ‘Fashion Technology’? No, that is not — I will deal with the subject in my subsequent posts.